Austin · Hill Country · Free 30-min consultation

Be the place
people drive across
town for.

We help local businesses turn everyday visits into experiences worth returning to, and worth talking about.

sen·te·ra (noun) from sentiero, the footpath: the small road people learn by heart on the way to somewhere worth going.

Golden-hour gathering at a neighborhood brewery patio — communal tables, string lights, families lingering as the sky shifts to peach.

What we do

We make time spent with your business memorable.

You already have something people like. We design the moments that make them love it: the reason they stay a little longer, come back a little sooner, and bring a friend along next time.

And where it fits, we design in something more rare: real human connection. A regular greeted by name. Neighbors bumping into neighbors. Those moments that have become increasingly rare, and the things that build an emotional connection to a place.

Who we are

Local, by design.

A family-run practice in the Texas Hill Country, pairing big-firm design experience with a product expert's eye for what makes people return.

We work hand in hand with local owners to strengthen the community around them, because it's our community too.

What it can look like

Experiential runs from a feeling you can't name to a draw you can't miss.

Space & mood

Interiors, lighting, sound, flow. The vibe people feel the moment they walk in.

Foundations

Online presence, because the first impression starts before the visit.

The unexpected twist

The laundromat with a coffee bar. The garden center with a petting zoo. The pairing nobody saw coming that makes you the place. This is where we shine.

Events & activities

Reasons to come back on a Tuesday. Tastings, classes, gatherings, seasons.

The signature draw

The installation or attraction people drive across town for, and tell everyone about.

Who it's for

Two industries where this works best.

Retail

Boutiques, nurseries, sporting goods, gift shops, places people seek out for the joy of the find.

Hospitality

Restaurants, coffee shops, taprooms, hotels, places where the second visit matters more than the first.

Just a few of the businesses we work with.

Coffee shops Restaurants Breweries & taprooms Garden centers Boutiques Gift shops Bakeries Wineries & tasting rooms Bookstores Sporting goods …and places like yours

See how we work

Let's talk

Take 30 minutes with us, on the house.

Tell us about your business. We'll listen and give you an honest read on whether we can help. No pitch. No pressure.

Based in the Texas Hill Country Serving Austin & surrounding areas

Services

Three ways
to work together.

We come in with a point of view, design with you, and help bring it to life. Choose the level of partnership that fits where your business is right now.

services garden

Who we work with

If people walk through your door, Sentera can help.

Just a few of the kinds of places we work with:

Eat & drink

  • Coffee shops
  • Restaurants & cafes
  • Bakeries
  • Breweries & taprooms
  • Wineries & tasting rooms
  • Ice cream & sweets
  • Food halls & trailers

Shop

  • Boutiques
  • Gift shops
  • Bookstores
  • Antique & vintage
  • Sporting goods
  • Bike shops
  • Pet stores

Grow & make

  • Garden centers & nurseries
  • Farm stands & markets
  • Feed & ranch stores
  • Hardware stores
  • Makers & craft studios
  • Butchers & provisions

Stay & gather

  • Hotels & inns
  • Bed & breakfasts
  • Music & event venues
  • Dance halls
  • Salons & barbershops
  • Fitness & yoga studios

Don't see yours? If your business has a front door and regulars, this is for you.

The range

What experiential design actually looks like.

Some businesses need the basics done beautifully. Some need the thing nobody else in town has. Most engagements draw from a few of these.

Interiors & atmosphere

Layout, lighting, materials, music. A room that puts people in the mood to stay.

Online foundations

Accurate hours, honest photos, answered reviews, booking that works. The visit starts online.

Signature moments

The ownable touches people photograph and regulars look forward to.

Events & programming

Tastings, workshops, live music, seasonal traditions that bring people back on a Tuesday.

Layout & merchandising

Sightlines, displays, and flow that quietly do the selling for you.

Installations & attractions

The bold one: a built draw that makes you a destination, not a stop.

Your mind has already started turning the wheels. Let us help really get things moving, and uncover the opportunity.


Ways to work together

Pick a tier. Or start with a conversation.

Three packages, each building on the one before. Not sure which fits? Book a free consultation and we'll figure it out together.

Tier 01

The Spark

A focused conversation that surfaces what's possible.

  • Pre-work and consumer-perspective research
  • Goal alignment with you and your team
  • Deep dive creative ideation session
  • Short summary & documentation of identified opportunities
Best for

Owners exploring whether experiential design is their right next move.

Fixed fee · small commitment Inquire
Tier 03

The Place

End-to-end, from first conversation through opening day.

  • Everything in The Plan, plus:
  • Sourcing of products and materials
  • Coordination of the right contractors for the job
  • On-site oversight of the implementation
  • A final walkthrough of the new experience
  • A 30-day check-in to celebrate your experiential business
Best for

Owners who want us alongside them from first idea through opening day and beyond.

Phased pricing · scoped end-to-end Inquire

What changes

The ROI: four shifts that build on each other.

i.

More foot traffic.

Regulars come more often. New faces find their way in. Both at once.

ii.

Longer time on site.

More needs surface during the visit. More moments to be useful. More chances to sell.

iii.

A bigger basket.

People leave with things they didn't plan to buy, because the visit gave them room to discover.

iv.

Marketing that runs itself.

Customers tell friends and post the moments, bringing new people in without another dollar on ads.

And the fourth shift is a loop:

Step 01

Design the experience.

Built into the way customers already visit you.

Step 02

Customers do the talking.

In real conversations and across feeds.

Step 03

New customers walk in.

Drawn by what they saw and heard.

And the cycle starts again, a little louder each time.

The quietest return: moments of real, in-person connection, often the true reason people come back.

Our process

Five steps to a stronger business.

The same five steps anchor every package. We just go further together depending on your tier.

01Pre-work

We do our homework before we say hello.

Who you are. What your business represents. Who your customers really are. You meet us with a one-page thesis already on the table.

02Kickoff

We define what success looks like.

More foot traffic? Longer visits? Increased sales? A new kind of customer walking in? The clearer your goal, the sharper the design.

03Experiential Design

This is where the magic happens.

A creative ideation session with you, then we go to work and come back with concrete ideas: costs, logistics, ROI, all spelled out. You decide what to implement.

04Implementation

We help you make it real.

Sourcing products, coordinating contractors, overseeing the build, reviewing the finished space. As light or hands-on as you want us to be.

05Followup

Thirty days later, we check back in.

We measure what changed, hear what surprised you, and celebrate the wins together. Your success is our community's.


Let's talk

Ready to design your experiential business?

Take 30 minutes with us, on the house. Tell us about your business, and we'll give you an honest read on whether we can help.

About us

Two designers,
rooted in the Hill Country.

We kept walking into family-owned places we love and seeing how much more they could be, how a few thoughtful changes could give people every reason to come back, stay longer, and bring a friend.

We named the studio Sentera for the sentiero, the footpath people learn by heart on the way to somewhere worth going. That's what we help build: places worth a repeat visit.

Who we are

The people behind the work.

We're Gretchen and Chris, a husband-and-wife design team raising our kids in the Hill Country. We work with local businesses because we live in their neighborhoods and we're their customers too.

Portrait of Gretchen Eddy, co-founder of Sentera.

Gretchen Eddy

Co-founder · Designer · Mom

Years inside one of the world's largest design firms, on projects most local businesses never touch. She brings that experience down to street level, with an eye for the details that turn a space into a place worth lingering in.

Portrait of Chris Eddy, co-founder of Sentera.

Chris Eddy

Co-founder · Strategist · Dad

Product designer and entrepreneur, fascinated by what separates a place you visit once from one you return to. He brings the playbook and the track record to execute.

Why we do this

For the places that make a neighborhood feel like a neighborhood.

As our family grew, we went looking for short escapes: places to take the kids, slow afternoons, outings that didn't need a long drive. Some Hill Country spots nailed it. Others made it obvious how much was being left on the table.

The ones that nailed it, sometimes just down the street, filled up every weekend, with the same families we kept running into, plus the new ones their friends sent. The difference, almost always, was an experience worth talking about.

So we built this practice for our neighbors, the ones whose shops we already frequent, whose patios we already gather on, whose Saturdays we already spend nearby.

Drop the main-street image here

We want this corner of Texas to keep its character. That's the whole reason we do this, alongside our neighbors, for our neighbors.

Gretchen & Chris

How we work

Three commitments we make on every project.

Clear scope. Fair fees.

Packages are fixed fees. Larger builds are priced phase by phase — no one can quote a build that isn't designed yet. No retainers, no minimums, no surprise invoices: you approve every number before work starts.

Honest fit, first.

If we can't help, we'll say so in the first conversation. Better for everyone.

In your corner.

We're locals, invested in our neighbors' success. We celebrate the wins with you, and we stay close when you need us again.

Let's talk

Want to see if we're the right fit?

Take 30 minutes with us. We'll listen and give you an honest read on whether we can help. No pitch. No pressure.

Contact

Take 30 minutes
with us, on the house.

Tell us about your business: what you do, what's working, what isn't. We'll listen and give you an honest read on whether we can help. No pitch. No pressure.


How to reach us

  • Where Based in the Texas Hill Country, serving Austin and surrounding areas along the Hwy 290 corridor
  • When A 30-minute call, scheduled at your convenience. Coffee in person if you're nearby.

Rather use your own email? Write to us directly.

Two empty chairs and warm mugs in golden-hour light — an inviting spot for a first conversation.

What to expect

A short, honest first conversation.

We listen first.

You talk. We ask questions. We want to understand your business before we say a word about ours.

We're honest.

If we can't help, we'll say so. If we can, we'll show you what working together looks like.

You decide what's next.

No pressure to commit. You'll leave with clarity, whether or not it ends in a project together.